Myths of Social Media

Chapter - 00: Introduction;
Chapter - 01: Social media is a waste of time;
Chapter - 02: All social networks do the same thing;
Chapter - 03: Social media isn't that influential;
Chapter - 04: Social media replaces real-life networking;
Chapter - 05: Social media marketing is a dark art;
Chapter - 06: It's not worth responding to criticism on social media;
Chapter - 07: Sharing more content is always better;
Chapter - 08: Social media is free;
Chapter - 09: Social media can replace your business website;
Chapter - 10: Social media activity is purely a marketing function;
Chapter - 11: Social media cannot be done well in-house;
Chapter - 12: Social media means my business has to be available 24/7;
Chapter - 13: Social media is no use for internal communications;
Chapter - 14: Employees know what is expected of them on social media;
Chapter - 15: Social media is not effective for business development;
Chapter - 16: It's not possible to measure social media ROI;
Chapter - 17: Digital natives are all social media experts;
Chapter - 18: Social media influencers are a new phenomenon;
Chapter - 19: People have different personalities on social media;
Chapter - 20: Saying the wrong thing on social media will get me cancelled;
Chapter - 21: Public social media profiles are fair game for employers and recruiters;
Chapter - 22: Business leaders don't need a presence on social media;
Chapter - 23: Social media is full of #fakenews;
Chapter - 24: Social media is the best source of information;
Chapter - 25: Social media intensifies information bubbles;
Chapter - 26: Social media is not strategic;
Chapter - 27: Social media is purely for broadcasting;
Chapter - 28: Oversharing on social media can reveal trade secrets;
Chapter - 29: Being active on social media lets me control my digital footprint;
Chapter - 30: Social networks will protect my data

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• E-commerce: aspectos de negócios
• Estratégia de negócios
• Inovação empresarial

Social media marketing; social media best practice; how to use social media effectively; social media as business tool; businesses; social media beginners; social media experts; dismiss misconceptions; debunks most common myths; practical implications and examples; helpful; instructive; entertaining; informative; social media; Digital communications; Fake news; Social media for business; Social media planning; Communications management; Reputation management