Mountain Resort Marketing and Management

Mountain Resort Marketing and Management

Solelhac, Armelle

Taylor & Francis Ltd

08/2021

194

Dura

Inglês

9780367483302

15 a 20 dias

498

Descrição não disponível.
1. Introduction. Part I: The structure of supply in ski resorts. 2. The development of mountain tourism: Historical and economic landmarks. 3. Primary markets for winter sports: A macro-economic approach. 4. Current issues in resort management: A micro-economic approach. Part II: Commercializing mountain resorts and managing customer expectations. 5. Commercializing mountain resorts: Strategies and tactics. 6. The customer experience: From need, to purchase, and experience to loyalty. Part III: Mountain tourism in the post Covid-19 era and tourism forecasts for 2035. 7. The Covid-19 crisis: A new start for the mountain tourism industry? 8. The top five trends in mountain tourism set to emerge by 2035. 9. Conclusion.
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Ski Areas;Mont Tremblant;Wet Snow Avalanches;Grand Teton National Park;Mountain Resort;Tourist Destination Governance;La Plagne;Mountain Tourism;Hanmer Springs;Saturday Night Stay;Vice Versa;National Ski Areas Association;Open Ski Areas;Ski Lifts;Ski Resorts;Whistler Blackcomb;Mountain Destinations;Mountain Tourist Destinations;Val Thorens;Snow Sports;Vail Resorts;Marketing Automation;Water Parks;Ski Resort Directors;Dynamic Pricing Policies