Marketing for Small B2B Businesses

Marketing for Small B2B Businesses

How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Schulkind, Andrew

APress

12/2022

218

Mole

Inglês

9781484287439

15 a 20 dias

373

Descrição não disponível.
Chapter 1: The Marketing Mindset.- Chapter 2: Defining Your Marketing Goals.- Chapter 3: Creating Content that Provides Value.- Chapter 4: Generating Great Content - From Ideas to Execution.- Chapter 5: The Content Creation Process.- Chapter 6: Branding and Design for Content Marketing.- Chapter 7: Website Technology, Security, and Privacy.- Chapter 8: Your Website As Marketing Hub.- Chapter 9: Landing Pages, Lead Magnets, and Lead Products.- Chapter 10: Promoting Your Content - Email, Social Media, and Beyond.- Chapter 11: Measuring Success - Metrics and Analytics.- Chapter 12: Systems for Ongoing Success.- Chapter 13: Content Marketing Resources
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B2B;digital marketing;content marketing;Email marketing for small business;Low-cost small business marketing;marketing campaigns;business metrics;analytics;editorial calendars;buying cycle