Marketing and AI: Shaping the Future Together

Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation.- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad.- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda.- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes.- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets.- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model.- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.

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• Vendas e marketing
• Inteligência artificial
• E-commerce: aspectos de negócios
• Matemática e sistemas do negócio
• Aplicações de negócios

AI in marketing;ChatGPT and marketing;AI and marketing ROI;Consumer behavior;Marketing research;Digital marketing;Consumer marketing in virtual reality;AMS2024;Branding and technology