Marketing Metrics

Chapter - 01: Data-driven strategy;
Chapter - 02: Customer data - The core four;
Chapter - 03: Metrics-driven customer journeys and personas;
Chapter - 04: Channel metrics;
Chapter - 05: Data-driven branding;
Chapter - 06: Content marketing metrics frameworks;
Chapter - 07: Content marketing: the essential metrics;
Chapter - 08: Data-driven product strategy;
Chapter - 09: Price and place metrics;
Chapter - 10: Marketing performance metrics;
Chapter - 11: Data governance and the new privacy laws;
Chapter - 12: Building dashboards and data evangelism;
Chapter - 13: What are the skills of a metrics-driven marketer?;
Chapter - 14: Marketing metrics resources;
Chapter - 15: Dictionary of marketing metrics and related terms

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• Vendas e marketing
• Vendas e gestão do marketing
• Estratégia de negócios
• Competição de negócios

Customer data; Customer segmentation; Customer-centric marketing; Channel data; Marketing metrics; Marketing insights; Marketing analytics