Marketing Communications
portes grátis
Marketing Communications
An advertising, promotion and branding perspective
Taheri, Babek; Shaker, Hamid
Goodfellow Publishers Limited
12/2024
262
Dura
9781915097774
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Preface; Ch 1 Introducing Marketing Communications (Babak Taheri and Hamid Shaker); Ch 2 History of Advertising (Keith Gori); Ch 3 Marketing Discourse and Semiotics (Babak Taheri & Martin Gannon); Ch 4 Consumer Decisions in Marketing Communications (Christopher Dodd); Ch 5 Marketing Communications Strategy (Babak Taheri and Hamid Shaker); Ch 6 Branding and Brand Communications (Ross Curran and Babak Taheri); Ch 7 Integrated Marketing Communications (Kitty Shaw); Ch 8 Creativity in Advertising and Promotion (Hamid Shaker); Ch 9 Digital Media and Marketing Interactivity (Kathryn Waite and Rodrigo Perez-Vega); Ch 10 International Advertising and Communications (Babak Taheri and Sean Lochrie); Ch 11 Marketing Communications Research and Evaluation (Babak Taheri and Hamid Shaker); Ch 12 Case Studies (Kitty Shaw, Elaine Collinson and Kathryn Waite); Index
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marketing; business; management; communications
Preface; Ch 1 Introducing Marketing Communications (Babak Taheri and Hamid Shaker); Ch 2 History of Advertising (Keith Gori); Ch 3 Marketing Discourse and Semiotics (Babak Taheri & Martin Gannon); Ch 4 Consumer Decisions in Marketing Communications (Christopher Dodd); Ch 5 Marketing Communications Strategy (Babak Taheri and Hamid Shaker); Ch 6 Branding and Brand Communications (Ross Curran and Babak Taheri); Ch 7 Integrated Marketing Communications (Kitty Shaw); Ch 8 Creativity in Advertising and Promotion (Hamid Shaker); Ch 9 Digital Media and Marketing Interactivity (Kathryn Waite and Rodrigo Perez-Vega); Ch 10 International Advertising and Communications (Babak Taheri and Sean Lochrie); Ch 11 Marketing Communications Research and Evaluation (Babak Taheri and Hamid Shaker); Ch 12 Case Studies (Kitty Shaw, Elaine Collinson and Kathryn Waite); Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
