Make It in America

Make It in America

How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets

Sawyer, Matthew Lee

John Wiley & Sons Inc

01/2023

272

Dura

Inglês

9781119885146

15 a 20 dias

548

Descrição não disponível.

Acknowledgments xiii

Introduction 1

1 Welcome to America 11

Case Study: MediaCom (Colombia) 18

2 Why the United States? 23

Case Study: Rokt (Australia) 35

3 Land of Dreams 45

Case Study: Three American Dreams 52

Jordi Munoz (Mexico) 52

Pooja Mahajan (India) 54

Pierre Gervois (France) 55

4 Plan for Success 61

Spotlight: White Claw (Canada) 68

Case Study: Too Good to Go (Denmark) 73

5 Timing Is Everything 79

Case Study: Menck Fenster (Germany) 91

6 Where to Play 97

Case Study: Renson (Belgium) 113

7 Make It Legal 117

Case Study: Pillow Partners (Scotland) 132

8 Financing U.S. Expansion 139

Case Study: Alpina Foods (Colombia) 152

9 Understanding Americans 159

Case Study: Tesco (U.K.) 175

10 Building Teams and Navigating Visas 181

Spotlight: Eataly (Italy) 186

Case Study: Petplan (U.K.) 194

11 Establishing Market Presence 201

Spotlight: MediaMint (India) 212

Case Study: Hyundai (South Korea) 216

Appendixes

A. Go-to-U.S. Market Readiness Checklist 221

B. Startup in U.S. Readiness Checklist 225

C. Legal Checklist 229

Glossary 233

About the Author 239

Index 241

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American business; US business; international business; US entrepreneurship; entrepreneurs in US; foreign entrepreneur; US expansion; expanding into America; US business strategy; US expansion strategy; American Dream; successful entrepreneurs; US startups; foreign startups in US; foreign startups in America