Luxury and Fashion Marketing
portes grátis
Luxury and Fashion Marketing
The Global Perspective
Singh, Satyendra
Taylor & Francis Ltd
08/2022
144
Mole
Inglês
9780367650834
15 a 20 dias
222
Descrição não disponível.
1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion
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Social Media;Online Marketing;Franchising;Airport Retailing;Business Performance;Strategic Management;Brand Mission Statement;Logos;Emerging Markets;Luxury Brands;Fashion marketing;Luxury marketing;World's markets globalization
1. Introduction. PART I. Luxury Marketing. 2. Mission Statements. 3. Logos. 4. Airport Retailing and Franchising. 5. Contemporary Marketing. 6. Challenges in Luxury Marketing. PART II. Fashion Marketing. 7. Fashion Marketing. 8. Fad, Fashion, and the Indian Consumer. PART III. Cases on Emerging Luxury Markets. 9. Colombia. 10. Indonesia. 11. Vietnam. 12. South Africa. PART IV. Cases on Luxury Brands. 13. Apple. 14. BMW. 15. Burberry. 16. Gucci. 17. Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
