Luxury Marketing, Sustainability and Technology

1. Luxury Marketing and Sustainability in the South Asian Context

Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri

2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management

Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh

3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry

Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach

4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective

Nadezhda Lisichkova and Cecilia Lindh

5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat

Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto

6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal

Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon

7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study

Nicolas Hamelin and Monica Chaudhary

8. The present and future of the luxury-sustainability paradox

Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul

9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand

Ting Jin, Wei Shao, and Park Thaichon

10. Luxury marketing within a Chinese consumers' perspective: Local versus global luxury brand consumption

Ting Jin, Wei Shao, and Park Thaichon

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Vendas e gestão do marketing
• Indústrias da moda e beleza
• Vendas e marketing

relationship marketing;luxury marketing;luxury industry;luxury management;consumer behaviour;marketing management;Consumer Brand Identification;Sustainable Supply Chain Practices;Luxury Brand Managers;Global Luxury Market;Luxury Brands;Luxury Brand Purchases;Global Luxury Brands;Sustainable Luxury;Luxury Brand Consumers;Chinese Consumers;Premium Brands;Stitch Fix;Organic Food Consumption;Fast Fashion Brands;CSR Activity;SPSS Text Analytic;Shanghai Tang;Premium Food;South Asian Context;Upmarket Brands;Purchase Intention;Organic Food