Fashion in 21st Century China
portes grátis
Fashion in 21st Century China
Design, Education, and Business
Bai, Yuli; Zang, Yingchun
Springer Verlag, Singapore
10/2021
186
Dura
Inglês
9789811629259
15 a 20 dias
465
Descrição não disponível.
Part I: New Generation Design.- 1.Fashion Design in Altermodern China.- 2. Projecting Authenticity Through Cultural Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands.- 3. Chinese Contemporary Fashion: A Multimodal Discourse.- Part II: Industry, Creativity, Education.- 4. "Live your Best IP" - 20 years in Chinese Fashion.- 5. That Which Is Not Taught: A Dialogue on the Creative Workshops, Tsinghua University Academy of Arts and Design, 2006-2019.- 6. The Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education.- 7. Fashion Events in China Today: New Models for Fashion Education, Partnership and Promotion.- Part III: Marketing, Consumption.- 8. Are mass-market digital strategies an oxymoron in the luxury fashion industry? Insights from China.- 9. American Products in China: How Much is "Made in USA" Worth?.- 10. Disclosure of Mainland Chinese Youngsters in Hong Kong: Acculturation and Consumption.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Fashion in China in the 21st century;evolution of the Chinese fashion industry;oriental fashion in contemporary China;Adaptation and standardization of international brands in China;Design for branding in the Chinese fashion industry;Fashion designer business in China market;Brand awareness of contemporary Chinese consumers
Part I: New Generation Design.- 1.Fashion Design in Altermodern China.- 2. Projecting Authenticity Through Cultural Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands.- 3. Chinese Contemporary Fashion: A Multimodal Discourse.- Part II: Industry, Creativity, Education.- 4. "Live your Best IP" - 20 years in Chinese Fashion.- 5. That Which Is Not Taught: A Dialogue on the Creative Workshops, Tsinghua University Academy of Arts and Design, 2006-2019.- 6. The Identity of the Emerging Young Chinese Fashion Designers and the Role of Fashion Design Education.- 7. Fashion Events in China Today: New Models for Fashion Education, Partnership and Promotion.- Part III: Marketing, Consumption.- 8. Are mass-market digital strategies an oxymoron in the luxury fashion industry? Insights from China.- 9. American Products in China: How Much is "Made in USA" Worth?.- 10. Disclosure of Mainland Chinese Youngsters in Hong Kong: Acculturation and Consumption.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Fashion in China in the 21st century;evolution of the Chinese fashion industry;oriental fashion in contemporary China;Adaptation and standardization of international brands in China;Design for branding in the Chinese fashion industry;Fashion designer business in China market;Brand awareness of contemporary Chinese consumers
