Digital Transformation and Innovation in Tourism Events

Digital Transformation and Innovation in Tourism Events

Hassan, Azizul

Taylor & Francis Ltd

06/2022

238

Dura

Inglês

9781032220963

15 a 20 dias

635

Part One Conceptual Discussions 1. Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual Discussions Part Two Cases from Asia 2. Events at Nature-based Destinations of Bangladesh: Use of Information and Communication Technology in Marketing 3. Exploring the Light Show Landscaping at Traditional Festivals and Events in China 4. Goddess in Digital Space: A Study on Dynamics of Digitalization in Autumn Festival of India 5. Kaamatan Goes Virtual: Utilizing Social Media in Promoting Tourism Event 6. Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League 7. Technology Application in Tourism Events: Reflections on a Case Study of a Local Food Festival in Thailand 8. An Assessment on Strengthening the Attractiveness of Turkey's Event and Festival Tourism with Innovative Technology Efforts 9. Technology Application in Tourism Events: Case of Africa Part Three Technology Application in Tourism Events: Case of Australia 10. The Ubiquitous Role of Mobile Technology Application in the Australian Open Part Four Cases from Europe 11. Technological Innovations in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest in Hungary 12. Technology and Events: The Case of Note di Fuoco Festival in Calabria in South Italy 13. The Event ''7 Wonders of Gastronomy'' and the Digitalization of Communication in the Portuguese Context 14. Reimagining Tourism Events: Spain's Preparation for the Return of a Healthier Breed of Tourists Part Five Cases from North America 15. Surviving the COVID-19 Pandemic: How Technology is Getting the Tourism Industry Back on its Feet in the USA Part Six Cases from South America 16. Technology in Tourist Events: A Study of Rock in Rio Brazil from the Perspective of its Stakeholders 17. The Sacred in Cyberspace: The Taper of Our Lady of Nazareth Religious Event and Technology Application in the (Re) Construction of Territorial and Touristic Identities in Belem do Para, Brazil Part Seven Future Research Directions 18. COVID-19 Effects on Tourism Events, Technology Acceleration and Future Research Directions
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e-Tourism;digital marketing;social media;brand trust;destination marketing;travel applications;Tourist Events;Follow;Tours;Tourist Events Industries;Held;Digital Innovation;Sport Tourism;QR Code;Social Media Platforms;IoT;Local Development;Scannable QR Code;Face To Face;Global Gdp;Telecommunications;Inbound;Tourism Events Business;Local Food Festival;Online Ticketing System;SMM;Hometown;Word Of Mouth;Traditional Festivals;Mobile Technology Application;World Mobile Congress