Digital Branding

Digital Branding

How to Successfully Build and Measure a Brand Online

Rowles, Daniel

Kogan Page Ltd

01/2025

240

Dura

9781398618442

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.

Chapter - 00: Introduction;


Section - SECTION ONE: Digital branding in perspective;


Chapter - 01: What digital branding really means;
Chapter - 02: Focusing on value;
Chapter - 03: Considering the user journey;
Chapter - 04: Objectives and authenticity;


Section - SECTION TWO: The digital toolkit;


Chapter - 05: Social media;
Chapter - 06: Search;
Chapter - 07: Mobile;
Chapter - 08: Online advertising;
Chapter - 09: Email marketing;
Chapter - 10: CRM and marketing automation;
Chapter - 11: From integration to transmedia campaigns;


Section - SECTION THREE: Digital brand strategy and measurement;


Chapter - 12: Measuring digital branding;
Chapter - 13: Primaries and indicators;
Chapter - 14: The role of analytics;
Chapter - 15: Bridging the gaps;
Chapter - 16: The importance of asking questions;
Chapter - 17: Conclusion;

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

Branding; Digital branding; Digital marketing; Digital advertising; Brand planning; Content marketing; Social media; Brand identity