Designing Quality Survey Questions

Chapter 1 * WHY Quality Surveys and Questions Matter
Part I * WHAT to Consider Before Drafting Survey Questions
Chapter 2 * Planning and Predrafting
Chapter 3 * Understanding Respondents
Part II * HOW to Develop Survey Questions and Response Options
Chapter 4 * Sourcing and Crafting Questions
Chapter 5 * Constructing Response Options
Chapter 6 * Demographic and Other Sensitive Questions
Part III * Knowing WHEN a Survey Is Ready for Use
Chapter 7 * Finalizing Questions and Using Pretesting Strategies
Chapter 8 * Pulling It All Together to Maximize Response
Appendix: Checklist for Quality Question Design
Glossary
References
Index

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Pesquisa e estatística social
• Métodos de pesquisa: geral

survey questions;survey design;survey instrument;social science surveys;survey research;survey methodology;ratings scales