Corporate Social Responsibility and Employer Attractiveness

Introduction .- Part A: Theoretical Concepts.- Theoretical insights into the relation between CSR and employer attractiveness.- Cultural and socio-economic embeddedness of CSR preferences.- Part B: Research Approach and Global Results.- Research methodology and procedure.- CSR preferences of students around the world.- Part C: Germanic Europe.- Germany.- The Netherlands.- Part D: Eastern Europe.- Bulgaria.- Georgia.- Poland.- Russia.- Summary Eastern Europe.- Part E: Nordic Europe.- Employer attractiveness in Nordic Europe.- Denmark.- Iceland.- Part F: Latin Europe.- CSR in Latin Europe, an overview.- France.- Italy.- Spain.- Part G: Anglo.- Australia.- Ireland.- USA.- Comparative analysis Anglo countries.- Part H: Latin America.- General context of Latin American countries.- Chile.- Ecuador.- Mexico.- Part I: Sub-Saharan Africa.- General context of Ghana and Nigeria.- Ghana.- Nigeria.- Part J: Arab and Middle East.- Turkey.- United Arab Emirates.- Part K: Confucian Asia.- Corporate Social Responsibility in the Confucian culture.- China.- Japan .- Conclusion.

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• Gestão e técnicas de gestão
• Vendas e marketing
• Ética dos negócios
• Gestão do pessoal e recursos humanos

employer branding;workplace CSR;socio-economic embeddedness;employer attributes;young job seekers;non-CSR related employer attributes