Corporate Innovation

Corporate Innovation

Disruptive Thinking in Organizations

Hornsby, Jeffrey S.; Goldsby, Michael G.; Kuratko, Donald F.

Taylor & Francis Ltd

01/2025

350

Dura

9781032772691

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Contents

Preface

PART I: The Innovative Organization (I-Organization)

1. Understanding the Innovative Mindset

2. The Process of Corporate Innovation

PART II: Individual Innovation Skills (I-Skills)

3. Unleashing Individual Creativity

4. Managerial Skills for the Innovation Process

PART III: The Design Function in Innovation (I-Design)

5. The Design Thinking Process

6. Design-Driven Innovation: Prototyping and Manufacturing

PART IV: Organizational Innovation (I-Teams)

7. Measuring Corporate Innovation

8. Human Resource Management in Corporate Innovation

9. Teams-Based Innovation

PART V: Acceleration of Innovation (I-Solution)

10. Innovation to Commercialization

11. Effective Innovation Plans

12. Scaling Momentum for Disruption

Appendix: An Innovation Plan for GlaxoSmithKline in Africa: The Aquafresh Teacher Academy
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entrepreneurship;innovation;new venture management;disruption;corporate innovation;disruptive thinking;disruptive innovation;innovation process;innovative organization;organization's attitudes