Contextual Strategic Entrepreneurship

Chapter 1: Introduction.- Part I: Strategic Entrepreneurship in Geographical Contexts.- Chapter 2: Re-conceptualizing Organizational Rejuvenation as a Strategic Entrepreneurship Phenomenon: A Bibliometric Map Approach.- Chapter 3: Modelling of Barriers towards the Adoption of Strategic Entrepreneurship: An Indian Context.- Chapter 4: A New and Innovative GEM Composite Index Based Upon the National Expert Survey: A Survey of Selected African Countries.- Chapter 5: Sustainability of Barangay Micro Business Enterprises (Bmbes) in Laoag City, Ilocos Norte, Philippines: The Role of Resource-Based View.- Part II: Strategic Entrepreneurship in Social Contexts.- Chapter 6: The Meaning of Being a Migrant Entrepreneur: An Intersectional Approach to Mixed Embeddedness Theory.- Chapter 7: Investigating the Impact of Social Network Marketing on Banks' Customers Profitability.- Part III: Strategic Entrepreneurship in Competitive Contexts.- Chapter8: Product Development under Information Technological Turbulence: The Role of Marketing Communication for Competitive Advantage in Small Businesses Enterprises.- Chapter 9: How Entrepreneurial Firms Learn From Competitors: An Examination in Strategic Learning Perspective.- Chapter 10: Benefits of New University-Business-Government Arrangements for the Performance of Organizations: A Triple Helix Approach.- Index.

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• Espírito de iniciativa
• A gestão do conhecimento
• Teoria e comportamento organizacional
• Vendas e marketing

Contextual Strategic Entrepreneurship;Entrepreneurial Competitiveness;Mixed Embeddedness;Triple Helix Cooperation;Social Media Marketing;GEM Composite Index