Consumer Behavior in the Sharing Economy
portes grátis
Consumer Behavior in the Sharing Economy
Adoption, Engagement, and Post-Usage Dynamics
Grieco, Cecilia
Springer International Publishing AG
01/2025
101
Dura
9783031762789
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Introduction.- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy.- 3. To share or not to share? Approaching the sharing economy.- 4. 'Happily ever after' The post-purchase behaviour of sharing economy consumers.
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The sharing continuum;Social marketing;Platform management;Sharing economy ecosystem;Mobility industry;Second-hand markets;The sharing shame paradox;Pro-environmental awareness
1. Introduction.- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy.- 3. To share or not to share? Approaching the sharing economy.- 4. 'Happily ever after' The post-purchase behaviour of sharing economy consumers.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
