Communication Design and Branding

Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label's redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 - Brand Image and user experience.- Between the Image and the Experience of the City: "Learning from Las Vegas"and "New Babylon" as Paradigmatic Cases.- Destination image through TripAdvisor?s reviews analysis.

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Vendas e marketing
• Gráficas e aplicativos de mídia digital,
• Arte e design industrial / comercial
• Interacção homem-computador

User-Centered Digital Design;Usability of Digital Repositories;Visual Identity Design;Brand Development in the Digital Environment;Diversity in Design and Branding;Fashion Brand Advertising;Interactive Digital Narrative;Design Management;XR Marketing;Ethics of Design and Branding