China's Cultural Trade Strategy

1. An Introduction: Why Do I Write This Book? 2. Theoretical Studies Related to Cultural Trade 3. Opening up of Film Market and the Development of Film Industry in China's Mainland 4. Imports of Cultural Products and Chinese Culture Going Global: The Case of Film Import 5. Rise of China's Economy and International Influence of Standard Chinese Language 6. International Trade in TV formats, Home Market Effects and Chinese TV Program Exports 7. The Rise and Fall of the China's Hong Kong Film Industry and Its Implications for China's Mainland 8. A Forecast on Film Box Office in China's Mainland-on Strategies of China's Mainland Film Industry. 9 Opportunities, Challenges and Strategies for the Development of Foreign Cultural Trade in China

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• Campanhas políticas e publicidade
• Humanidades
• Estudos de meios de comunicação
• Estudos regionais
• Relações internacionais

Culture Economics;One Belt and One Road;globalization;Public Policy;Chinese Film;Chinese Film Market;Tv Format;GDP Share;Chinese Cultural Products;Film Market;Cultural Trade;Global Box Office;Tv Program;Wolf Warriors;Local Market Size;Box Office Share;Tv Series;Taiwan Region;Gdp Growth Rate;China's Film Industry;Domestic Films;China's Cultural Industry;China's Tv;China's Film Market;Chinese Elements;Cultural Industries;Domestic Cultural Products;Box Office Champion;Standard Chinese Language