Charity Marketing
portes grátis
Charity Marketing
Contemporary Issues, Research and Practice
Mitchell, Sarah-Louise; Hyde, Fran
Taylor & Francis Ltd
12/2021
220
Dura
Inglês
9780367652029
15 a 20 dias
680
Descrição não disponível.
Introducing charity marketing: contemporary issues, research and practice; Theoretical foundations for exploring charity marketing; Building powerful charity brands: an inside perspective; 1 Charity marketing and corporate social responsibility; 2 Nonprofit brand and managing nonprofit rebranding strategy; 3 Marketing charities to attract volunteers: time for B2V; 4 Don't ask, don't get: the ethics of fundraising; 5 Spoilt for choice? Understanding how donors choose which charities to support; 6 Fundraising across different causes; 7 Contemporary perspectives on charity and nonprofit arts marketing: from creative economy towards a public realm; 8 Digital marketing for charities: reflections from a collaborative project; 9 Relationship marketing in charities: so much more than just 'tea and sympathy'; 10 Ask not what marketing practice can do for NPOs; ask what NPOs can do for marketing practice; 11 Stakeholders in the palliative and end of life care service ecosystem: a study of the hospice sector; 12 Internal marketing and branding: nonprofit marketing starts from the inside
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Brand Supportive Behaviour;Young Men;UK Medium Coverage;Hospice UK;Cancer Research UK;Nonprofit;NPO;Charity Brands;Nonprofit Brands;Macmillan Cancer Support;Future Service Users;Contemporary Society;Fundraising Ethics;CRM System;NPO Sector;MO Culture;Give USA Foundation;Donor Choice;UK Code;UK Government Report;Geographical Patch;NPO Context;CSR Activity;UK Charity;Age UK
Introducing charity marketing: contemporary issues, research and practice; Theoretical foundations for exploring charity marketing; Building powerful charity brands: an inside perspective; 1 Charity marketing and corporate social responsibility; 2 Nonprofit brand and managing nonprofit rebranding strategy; 3 Marketing charities to attract volunteers: time for B2V; 4 Don't ask, don't get: the ethics of fundraising; 5 Spoilt for choice? Understanding how donors choose which charities to support; 6 Fundraising across different causes; 7 Contemporary perspectives on charity and nonprofit arts marketing: from creative economy towards a public realm; 8 Digital marketing for charities: reflections from a collaborative project; 9 Relationship marketing in charities: so much more than just 'tea and sympathy'; 10 Ask not what marketing practice can do for NPOs; ask what NPOs can do for marketing practice; 11 Stakeholders in the palliative and end of life care service ecosystem: a study of the hospice sector; 12 Internal marketing and branding: nonprofit marketing starts from the inside
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Brand Supportive Behaviour;Young Men;UK Medium Coverage;Hospice UK;Cancer Research UK;Nonprofit;NPO;Charity Brands;Nonprofit Brands;Macmillan Cancer Support;Future Service Users;Contemporary Society;Fundraising Ethics;CRM System;NPO Sector;MO Culture;Give USA Foundation;Donor Choice;UK Code;UK Government Report;Geographical Patch;NPO Context;CSR Activity;UK Charity;Age UK
