Authorship as Promotional Discourse in the Screen Industries

Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Humanidades
• Economia
• Artes: temas gerais
• Vendas e marketing
• Indústria do cinema
• Roteiros de cinema e roteiros
• Indústria da rádio e da televisão
• TV & sociedade

Grand Theft Auto;triple-A video games;Shonda Rhimes;media branding;TED Talk;franchise film;Marvel Cinematic Universe;U.S. mainstream media;Author Brand;network television;Studio Authorship;Game Developers;Marvel Studios;Bad Robot;Sleepy Hollow;Leadership Team Model;Red Dead Redemption;Cinematic Universe;Assassin's Creed;Star Trek;BioShock Infinite;American Horror Story;Franchise Blockbuster;Star Wars Franchise;Walking Dead;Brand Pillars;American Crime Story;Studio Head;Open World Games;Naughty Dog