Authenticity, Legitimacy and the Transglobal Yoga Industry

Preface; Acknowledgements; A Brief Outline of this Book Part I Chapter 1. Entering the Temple of Peace; Chapter 2. The Ashram, its Surrounds and the Daily Schedule; Chapter 3. Shanti Mandir's Tradition, Lineage and Philosophies; Chapter 4. The Social Network and Symbolic Exchanges of Capital; Chapter 5. Marketing Yoga, Sanatana Dharma and Neo-Hinduism Part II Chapter 6. Reading the Guru-as-Text; Chapter 7. Darsana's Double-bind: Shame, Anxiety and Celebration; Chapter 8. Suggesting Santarasa: The Aesthetic Mood of Satsa?ga Part III Chapter 9. Analysing Yoga's Knowledge Spectrum; Chapter 10. Cultivating Gazes and Knowledge Structures: Aesthetic Theories of Perception and Performance; Chapter 11. Exiting Shanti Mandir; Index

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• Religião: geral
• Hindu vida e prática
• Sociologia
• Estudos regionais
• Sociedade e cultura: geral
• Filosofia oriental e indiana

Indian religion;South Asian religion;new religious movements;South Asian Studies;ashram;Yoga;branding;transnational;industry;tourism;health tourism;spiritual tourism;Shanti Mandir