Agile Marketing
portes grátis
Agile Marketing
Unlock Adaptive and Data-driven Marketing for Long-term Success
Perkin, Neil
Kogan Page Ltd
04/2022
288
Dura
Inglês
9781398605121
15 a 20 dias
680
Descrição não disponível.
Section - ONE: The agile marketing opportunity;
Chapter - 01: Marketing in the digital age;
Chapter - 02: Defining agile marketing - what it is, and what it's not;
Chapter - 03: Agile process and principles;
Section - TWO: Agile marketing strategy;
Chapter - 04: Understanding context and situational awareness;
Chapter - 05: Adaptive strategy;
Section - THREE: Agile marketing execution;
Chapter - 06: Using sprints;
Chapter - 07: Applying methodology to marketing execution;
Section - FOUR: Scaling agile marketing;
Chapter - 08: Agile marketing structures;
Chapter - 09: Agile marketing at scale;
Chapter - 10: Agile resourcing;
Section - FIVE: Agility from data;
Chapter - 11: Why data is the foundation of agile;
Chapter - 12: Learning well with data;
Section - SIX: Agile marketing culture and leadership;
Chapter - 13: What is agile culture in marketing?;
Chapter - 14: A culture of exploration;
Chapter - 15: Empowering high-performing marketing teams;
Section - SEVEN: The agile marketing transformation;
Chapter - 16: Conclusion
Chapter - 01: Marketing in the digital age;
Chapter - 02: Defining agile marketing - what it is, and what it's not;
Chapter - 03: Agile process and principles;
Section - TWO: Agile marketing strategy;
Chapter - 04: Understanding context and situational awareness;
Chapter - 05: Adaptive strategy;
Section - THREE: Agile marketing execution;
Chapter - 06: Using sprints;
Chapter - 07: Applying methodology to marketing execution;
Section - FOUR: Scaling agile marketing;
Chapter - 08: Agile marketing structures;
Chapter - 09: Agile marketing at scale;
Chapter - 10: Agile resourcing;
Section - FIVE: Agility from data;
Chapter - 11: Why data is the foundation of agile;
Chapter - 12: Learning well with data;
Section - SIX: Agile marketing culture and leadership;
Chapter - 13: What is agile culture in marketing?;
Chapter - 14: A culture of exploration;
Chapter - 15: Empowering high-performing marketing teams;
Section - SEVEN: The agile marketing transformation;
Chapter - 16: Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Strategic marketing; Marketing innovation; Marketing transformation; High-performing marketing teams; Data-driven marketing; Responsive marketing; Marketing processes
Section - ONE: The agile marketing opportunity;
Chapter - 01: Marketing in the digital age;
Chapter - 02: Defining agile marketing - what it is, and what it's not;
Chapter - 03: Agile process and principles;
Section - TWO: Agile marketing strategy;
Chapter - 04: Understanding context and situational awareness;
Chapter - 05: Adaptive strategy;
Section - THREE: Agile marketing execution;
Chapter - 06: Using sprints;
Chapter - 07: Applying methodology to marketing execution;
Section - FOUR: Scaling agile marketing;
Chapter - 08: Agile marketing structures;
Chapter - 09: Agile marketing at scale;
Chapter - 10: Agile resourcing;
Section - FIVE: Agility from data;
Chapter - 11: Why data is the foundation of agile;
Chapter - 12: Learning well with data;
Section - SIX: Agile marketing culture and leadership;
Chapter - 13: What is agile culture in marketing?;
Chapter - 14: A culture of exploration;
Chapter - 15: Empowering high-performing marketing teams;
Section - SEVEN: The agile marketing transformation;
Chapter - 16: Conclusion
Chapter - 01: Marketing in the digital age;
Chapter - 02: Defining agile marketing - what it is, and what it's not;
Chapter - 03: Agile process and principles;
Section - TWO: Agile marketing strategy;
Chapter - 04: Understanding context and situational awareness;
Chapter - 05: Adaptive strategy;
Section - THREE: Agile marketing execution;
Chapter - 06: Using sprints;
Chapter - 07: Applying methodology to marketing execution;
Section - FOUR: Scaling agile marketing;
Chapter - 08: Agile marketing structures;
Chapter - 09: Agile marketing at scale;
Chapter - 10: Agile resourcing;
Section - FIVE: Agility from data;
Chapter - 11: Why data is the foundation of agile;
Chapter - 12: Learning well with data;
Section - SIX: Agile marketing culture and leadership;
Chapter - 13: What is agile culture in marketing?;
Chapter - 14: A culture of exploration;
Chapter - 15: Empowering high-performing marketing teams;
Section - SEVEN: The agile marketing transformation;
Chapter - 16: Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
