AI in Digital Marketing

1: The Role of AI in Digital Marketing
2: Understanding Artificial Intelligence
3: Harnessing Data and Analytics in AI Digital Marketing
4: Machine Learning and Deep Learning Foundation
5: Natural Language Processing in Digital Marketing
6: Personalization and Customer Segmentation with AI
7: Predictive Analytics for Targeted Marketing
8: Behavioral Analysis and Customer Profiling
9: Content Creation with Artificial Intelligence
10: Emotional Search Engine
11: AI in Search Engines
12: Enhancing Search Engine Optimization
13: Social Media Listening and Sentiment Analysis
14: Chatbots and Conversational AI
15: Influencer Marketing in the Age of AI
16: The Latest AI Trends in Digital Marketing
17: Leveraging AI for Email Marketing Campaigns
18: Marketing Automation and Workflow Optimization
19: A/B Testing and Optimization with AI
20: AI in Multichannel and Omnichannel Marketing
21: Programmatic Advertising and Real-Time Bidding
22: Creative Ad Design with AI
23: Ad Campaign Optimization with Machine Learning
24: AI-Powered Customer Service and Support
25: Churn Prediction and Customer Retention Strategies
26: Cross-Selling and Upselling with AI
27: Privacy and Data Protection in AI Marketing
28: Ethical AI Practices and Bias Mitigation
29: Key Performance Indicators for AI Marketing
30: ROI and Cost-Benefit Analysis
31: Dynamic Factors Reshaping the Future of AI in Digital Marketing
Appendices
Glossary
About the Author
Index

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• Ciência da Computação
• Negócios e gestão
• Inteligência artificial

AI in Marketing; Generative AI; Personalized Marketing; Marketing Automation; UX; Data Analysis; Predictive Analytics; ChatGPT; Gemini