Visual and Multimodal Research in Organization and Management Studies

Visual and Multimodal Research in Organization and Management Studies

Hoellerer, Markus; Vaara, Eero; Hestbaek Andersen, Thomas; van Leeuwen, Theo; Meyer, Renate; Jancsary, Dennis

Taylor & Francis Ltd

03/2021

228

Mole

Inglês

9780367786847

15 a 20 dias

340

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Part I: Introduction



1 Purpose of this volume



2 A social semiotic approach to multimodality



Part II: Strategies for multimodal scholarly inquiry



3 Approaches, methods, and research agenda: An overview



4 The archaeological approach



5 The practice approach



6 The strategic approach



7 The dialogical approach



8 The documenting approach



9 Summary: Towards multi-approach studies in multimodal organization research



Part III: Application



10 Introduction to four case studies



11 The power of diagrams



12 The use of logos in post-merger identity construction at Aalto University



13 Multimodal meaning-making in online shopping



14 Multimodal legitimation and corporate social responsibility (CSR)



Part IV: Discussion



15 The way ahead: Discussion and conclusion
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Social Semiotic Research;Multimodal Artefact;Visual Research;Contemporary Society;Multimodal Research;Multimodal Support;Visual Organisation;Bird's Eye;Critical management Studies;Alvar Aalto;Photo Elicitation Interviews;Multi-modal Texts;Helsinki University;Multi-modality Studies;Photo Elicitation Techniques;Photo Elicitation;CSR Communication;Multi-modal Communication;Multimodality Studies;Van Leeuwen;Multimodal Texts;Social Semiotic;Interpersonal Metafunction;CSR Discourse;Semiotic Modes;Field Actors;Leader Employee Relationships;Textual Metafunction