Unpacking Micro-Influence within the Australian Creative Sectors
portes grátis
Unpacking Micro-Influence within the Australian Creative Sectors
A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers
Harrison, Lisa
Springer Verlag, Singapore
10/2024
213
Dura
9789819759132
15 a 20 dias
Descrição não disponível.
Chapter 1: Introduction.- Chapter 2: Methodology.- Chapter 3: Literature Review.- Chapter 4: Understanding Micro-influencer Networks.- Chapter 5: Personal Attributes of Micro-Influencers.- Chapter 6: Content that Influences.- Chapter 7: Strategies for Attaining and Maintaining Micro-influence.- Chapter 8: Outcomes Generated.- Chapter 9: Professional Development Pathway.- Chapter 10: Conclusion and Future Outlook.
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Micro-influence;Social Media;Personal Branding;Creative Practitioners;Professional Communication;Professional Development;Online Community;Micro-course;Professional Development;Digital Identity;Creator Economy;Personal Branding
Chapter 1: Introduction.- Chapter 2: Methodology.- Chapter 3: Literature Review.- Chapter 4: Understanding Micro-influencer Networks.- Chapter 5: Personal Attributes of Micro-Influencers.- Chapter 6: Content that Influences.- Chapter 7: Strategies for Attaining and Maintaining Micro-influence.- Chapter 8: Outcomes Generated.- Chapter 9: Professional Development Pathway.- Chapter 10: Conclusion and Future Outlook.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
