Trend Management

Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Blechschmidt, Joerg

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

01/2022

116

Dura

Inglês

9783662647028

15 a 20 dias

308

Descrição não disponível.
Chapter 1. About trends in general.- Chapter 2. Excursus: Dealing with fuzzy information.- Chapter 3. Trend analysis in companies.- Chapter 4. Trend research: Collecting trend information.- Chapter 5. Trend analysis: Understanding effects.- Chapter 6. Excursus: Thinking traps in trend analysis.- Chapter 7. Trend study: in-depth analysis of a trend.- Chapter 8. Trend radar: overview of relevant trends.- Chapter 9. Trend management as a corporate function.- Chapter 10. A word in closing.
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Trendanalysis in Business;Trend study;Trend radar;Trend forecast;Trendselection;Trend Toolkit;Fuzzy information;Business function