Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
Block, Joern; Castaldi, Carolina; Flikkema, Meindert J.
Taylor & Francis Ltd
06/2021
346
Dura
Inglês
9780367706647
15 a 20 dias
830
Carolina Castaldi, Joern Block and Meindert Flikkema
Part I: Bridging perspectives on trademarks and firms
1. Why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship
Carolina Castaldi, Joern Block and Meindert J Flikkema
2. Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation
Dirk Crass
3. Are trademark counts a valid indicator of innovation? Results of an in-depth study of new Benelux trademarks filed by SMEs
Meindert Flikkema, Ard-Pieter De Man and Carolina Castaldi
4. Innovation activities and business cycles: are trademarks a leading indicator?
Charles A. W. deGrazia, Amanda Myers and Andrew A. Toole
Part II: Trademarks as Assets
5. On the price elasticity of demand for trademarks
Gaetan de Rassenfosse
6. From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing
Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli and Andrea Toros
7. Firm market valuation and intellectual property assets
Mafini Dosso and Antonio Vezzani
Part III: Trademarks and IP strategies of Innovative Firms
8. Concordance and complementarity in IP instruments
Marco Grazzi, Chiara Piccardo and Cecilia Vergari
9. Are two better than one? Modelling the complementarity between patents and trademarks across industries
Patrick Llerena and Valentine Millot
10. The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO
Grid Thoma
11. Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation
Suma Athreye and Claudio Fassio
Part IV: Trademarks and Entrepreneurship
12. Trademarks and their association with Kirznerian entrepreneurs
Serhiy Lyalkov, Monica Carmona, Emilio Congregado, Ana Millan and Jose Maria Millan
13. Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry
Szabolcs Szilard Sebrek
14. Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups' initial IP applications
Geertjan De Vries, Enrico Pennings, Joern H. Block and Christian Fisch
Carolina Castaldi, Joern Block and Meindert Flikkema
Part I: Bridging perspectives on trademarks and firms
1. Why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship
Carolina Castaldi, Joern Block and Meindert J Flikkema
2. Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation
Dirk Crass
3. Are trademark counts a valid indicator of innovation? Results of an in-depth study of new Benelux trademarks filed by SMEs
Meindert Flikkema, Ard-Pieter De Man and Carolina Castaldi
4. Innovation activities and business cycles: are trademarks a leading indicator?
Charles A. W. deGrazia, Amanda Myers and Andrew A. Toole
Part II: Trademarks as Assets
5. On the price elasticity of demand for trademarks
Gaetan de Rassenfosse
6. From a distinctive sign to an exchangeable asset: exploring the U.S. market for trademark licensing
Edoardo Ferrucci, Maria Isabella Leone, Manuel Romagnoli and Andrea Toros
7. Firm market valuation and intellectual property assets
Mafini Dosso and Antonio Vezzani
Part III: Trademarks and IP strategies of Innovative Firms
8. Concordance and complementarity in IP instruments
Marco Grazzi, Chiara Piccardo and Cecilia Vergari
9. Are two better than one? Modelling the complementarity between patents and trademarks across industries
Patrick Llerena and Valentine Millot
10. The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO
Grid Thoma
11. Why do innovators not apply for trademarks? The role of information asymmetries and collaborative innovation
Suma Athreye and Claudio Fassio
Part IV: Trademarks and Entrepreneurship
12. Trademarks and their association with Kirznerian entrepreneurs
Serhiy Lyalkov, Monica Carmona, Emilio Congregado, Ana Millan and Jose Maria Millan
13. Overlap in external technology search locations and the breadth of IPR assets: lessons from the Security Software Industry
Szabolcs Szilard Sebrek
14. Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups' initial IP applications
Geertjan De Vries, Enrico Pennings, Joern H. Block and Christian Fisch