Value of Design in Retail and Branding
portes grátis
Value of Design in Retail and Branding
Dennis, Charles; Melewar, T. C.; Petermans, Ann; Quartier, Katelijn
Emerald Publishing Limited
06/2021
256
Dura
Inglês
9781800715806
15 a 20 dias
494
Descrição não disponível.
Introduction; A.Petermans and K.Quartier
The value of DESIGN
Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.
Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A.
Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.
Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E.
The value of EXPERIENCE
Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I.
Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.
Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.
Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.
The value of CONTEXT
Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.
Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.
Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.
Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.
The value of INTERDISCIPLINARITY
Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.
Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.
Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A.
Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Douce, L. and Willems, K.
Conclusion; K.Quartier and A.Petermans
The value of DESIGN
Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.
Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A.
Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.
Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E.
The value of EXPERIENCE
Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I.
Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.
Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.
Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.
The value of CONTEXT
Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.
Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.
Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.
Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.
The value of INTERDISCIPLINARITY
Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.
Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.
Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A.
Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Douce, L. and Willems, K.
Conclusion; K.Quartier and A.Petermans
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Customer value; Physical retail; Perceived value; Blended retail spaces; Digitised retail; Sustainability; Marketing Communication
Introduction; A.Petermans and K.Quartier
The value of DESIGN
Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.
Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A.
Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.
Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E.
The value of EXPERIENCE
Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I.
Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.
Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.
Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.
The value of CONTEXT
Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.
Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.
Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.
Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.
The value of INTERDISCIPLINARITY
Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.
Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.
Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A.
Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Douce, L. and Willems, K.
Conclusion; K.Quartier and A.Petermans
The value of DESIGN
Chapter 1. Conceptualizing customer value in physical retail: A marketing perspective; Leroi-Werelds, S.
Chapter 2. Appreciating and judging the design of independent retailers' blended concepts; Madsen, S. and Petermans, A.
Chapter 3. The Added Value of designing by crossmodal correspondences; Adams, C. and Vanrie, J.
Chapter 4. Fashion & Lifestyle Brands: Story-telling within purpose-led brands in order to contribute to growth; Marciniak, R. and Charles, E.
The value of EXPERIENCE
Chapter 5. The influence of economic theories on the value of retail design, a designers' perspective; De Wet, M. and Prinsloo, I.
Chapter 6. The added value of retail design for a new age of consumerism; Khaneja, S.
Chapter 7. The Triangular Designers' Space: Methodical Approach to Balance Brand Typicality and Novelty; Mulder-Nijkamp, M., Wouter, E., de Kok, E. and ten Klooster, R.
Chapter 8. The Importance of Warmth in Brand Design; Kim, S., Moore, S. & Murray, K.B.
The value of CONTEXT
Chapter 9. Virtually the same: understanding the consumer experience in an omnichannel environment; Reid, L., Marvell, A., Parker, D. and Ward, P.
Chapter 10. Retail Design as a Communication Strategy: Exploring Customer Experience via Eye-tracking; Janssens, K., Beckers, C. and Quartier, K.
Chapter 11. Exploring in-store shopping experiences and resultant purchasing influence: an autoethnographic approach; Lloyd-Parkes, E. and Deacon, J.
Chapter 12. Designing valuable Experiential Retail Environments: a review of the design process; Servais, E., Vanrie, J. and Quartier, K.
The value of INTERDISCIPLINARITY
Chapter 13. The interlink between sensorial and meaning properties of a retail design and brand assets: a comparison of three grocery store designs; Adams, C. and Quartier, K.
Chapter 14. Local collaboration in retail design: a strategy for localising global brands; Khan, Z.
Chapter 15. Evidencing Value Creation in 'Value Co-creation': A Case Study of Singapore's Second Largest Banking Group ; Yam, M.-Y. and Lee, A.
Chapter 16. Environmental simulation techniques in retailing: a review from a store atmospheric and customer experience perspective; Petermans, A., Douce, L. and Willems, K.
Conclusion; K.Quartier and A.Petermans
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
