Routledge Handbook of Positive Communication
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Routledge Handbook of Positive Communication
Contributions of an Emerging Community of Research on Communication for Happiness and Social Change
Muniz Velazquez, Jose Antonio (Loyola Andalucia University, Spain); Pulido, Cristina M. (University of Barcelona, Spain)
Taylor & Francis Ltd
12/2018
406
Dura
Inglês
9781138633278
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Preface Carmelo Vazquez (Universidad Complutense de Madrid) INTRODUCTION Chapter 1 Presentation: The Flourishing Side of Communication Effects Jose Antonio Muniz-Velazquez (Universidad Loyola Andalucia) Cristina Pulido (Universitat Autonoma de Barcerlona) Chapter 2 Emergence of Positive Communication and its Social Impact Beatriz Villarejo-Carballido (University of Deusto) Cristina Pulido (Universitat Autonoma de Barcelona) Mimar Ramis (Universitat de Barcelona) Chapter 3 What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)? Gonzalo Hervas (Universidad Complutense de Madrid) Covadonga Chaves (Universidad Francisco de Vitoria) PART ONE POSITIVE INTERPERSONAL COMMUNICATION Chapter 4 The Future of Positive Interpersonal Communication Research Thomas J. Socha (Old Dominion University) Chapter 5 What's in a Smile? Happiness and Communication from a Cultural Perspective Jessie K. Finch (Stockton University) Celestino Fernandez (University of Arizona) Chapter 6 On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness Julien C. Mirivel (University of Arkansas at Little Rock) Chapter 7 Prosocial Relationship Maintenance and Resilience/Thriving Nicole N. Zamanzadeh & Tamara D. Afifi (University of California Santa Barbara) Chapter 8 Communication for a Flourishing and Thriving Romantic Relationship Gary A. Beck (Old Dominion University) Joshua Pederson (University of Alabama) Chapter 9 Explicating Positive Communication within Theories of Family Communication Steven R. Wilson (University of South Florida) Elizabeth A. Munz (West Chester University) Chapter 10 Supportive and Mindful Communication Susanne M. Jones & Lucas J. Youngvorst (University of Minnesota, Twin Cities) Chapter 11 Communication Savoring as Positive Interpersonal Communication Margaret Jane Pitts, Sara Kim, Holman Meyerhoffer & Jian Jiao (University of Arizona) PART TWO HAPPINESS AND MEDIA Chapter 12 Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies Mary Beth Oliver (Penn State University) Arthur A. Raney (Florida State University) Chapter 13 On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences Matthias Hofer (University of Zurich) Diana Rieger (Ludwig Maximilian University, Munich) Chapter 14 Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan Javier Lozano Delmar and Milagrosa Sanchez-Martin (Universidad Loyola Andalucia) Chapter 15 Media, Well-being and Health during Childhood and Adolescence Margarida Gaspar de Matos, Catia Branquinho & Tania Gaspar (University of Lisbon) PART THREE HAPPINESS, ADVERTISING AND MARKETING COMMUNICATION Chapter 16 Positive Marketing, Virtue and Happiness Dawn Lerman & Santiago Mejia (Fordham University) Chapter 17 Advertising and Authentic Happiness: Can They Be Good Friends? Jose Antonio Muniz-Velazquez (Universidad Loyola Andalucia) Juan F. Plaza (Universidad Loyola Andalucia) Chapter 18 Brand Engagement and Positive Advertising David Alameda and Irene Martin (Pontifical University of Salamanca) Chapter 19 Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx Timothy de Waal Malefyt (Fordham University) Chapter 20 Branding and the Happiness Formula Belen Gutierrez-Villar, Pilar Castro-Gonzalez, Rosa Melero-Bolanos, & Mariano Carbonero-Ruz (Universidad Loyola Andalucia) Chapter 21 Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour's #IWillWhatIWant Brand Campaign Linda Tuncay Zayer (Loyola University Chicago) Catherine A. Coleman (Texas Christian University) Jose Luis Rodriguez Orjuela (Loyola University Chicago) Chapter 22 Spirituality and Advertising Galit Marmor-LavieGGGGFG (The University of Texas at Austin) PART FOUR NEW PUBLIC RELATIONS FOR A NEW ECONOMY Chapter 23 Corporations for a New Economy of Happiness Luis Rivas (Universidad Pontificia de Salamanca) Elias Soukiazis (Universidade de Coimbra) Chapter 24 Rethinking Internal Communication: Building Purpose-driven Organizations Angel Alloza Losana (Universitat Jaume I & Corporate Excellence) Clara Fontan Gallardo (Universidad Complutense de Madrid) Chapter 25 Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization Antonio Ariza-Montes (Universidad Loyola Andalucia) Antonio L. Leal-Rodriguez (Universidad de Sevilla) Horacio Molina-Sanchez (Universidad Loyola Andalucia) Jesus Ramirez-Sobrino (Universidad Loyola Andalucia) Chapter 26 Socially Responsible Consumption and Happiness Rafael Araque-Padilla, Maria Jose Montero-Simo & Jose Javier Perez-Barea (Universidad Loyola Andalucia) PART FIVE HAPPINESS AND POSITIVE DIGITAL TECHNOLOGIES Chapter 27 Positive Technology: From Communication to Positive Experience Giuseppe Riva, Silvia Serino, Alice Chirico & Andrea Gaggioli (Universita Cattolica del Sacro Cuore) Chapter 28 Youth Prosumers and Character Strengths Paula Herrero-Diz (Universidad Loyola Andalucia) Marina Ramos-Serrano (Universidad de Sevilla) Ashley Woodfall (Bournemouth University) Chapter 29 Aesthetics, Usability and the Digital Divide: An Approach to Beauty, UX and Subjective Well-being Juan Ramon Martin San Roman (Pontifical University of Salamanca) Fernando Suarez Carballo (Pontifical University of Salamanca) Fernando Galindo Rubio (Pontifical University of Salamanca) Daniel Raposo (University of Lisbon) Chapter 30 POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected Frank M. Schneider, Annabell Halfmann, & Peter Vorderer (University of Mannheim) Chapter 31 Wearables for Human Flourishing David Varona & Javier No-Sanchez (Universidad Loyola Andalucia) Chapter 32 Digital Altruism: It Is Good to Be Good Also in Social Media Andres del Toro & Purificacion Alcaide-Pulido (Universidad Loyola Andalucia) Chapter 33 Happiness and Digital Ethics Don Heider (Santa Clara University) PART SIX HAPPINESS AT SCHOOL: POSITIVE COMMUNICATION AND EDUCATION Chapter 34 Positive Education: Promoting Well-being at School Diego Gomez-Baya (University of Huelva) Jane E. Gillham (Swarthmore College) Chapter 35 The Real Happiness in Education: The Inclusive Curriculum Isabel Lopez-Cobo (Universidad Loyola Andalucia) Inmaculada Gomez-Hurtado (University of Huelva) Mel Ainscow (University of Manchester) Chapter 36 Music Education and Happiness Francisco Cuadrado (Universidad Loyola Andalucia) Susan Hallam (University College London) Chapter 37 Audiovisual and Media Literacy for Social Change Emma Camarero (Universidad Loyola Andalucia) Alexander Fedorov (Rostov State University of Economics) Anastasia Levitskaya (Taganrog Management and Economics Institute) Chapter 38 Caring Ethics and Media Literacy Practice Megan Fromm (Colorado Mesa University) Paul Mihailidis (Emerson College) Chapter 39 Seeking Eudaimonia in Online Education Beatriz Valverde (Universidad Loyola Andalucia) Erica C. Boling (The State University of New Jersey) Chapter 40 Sustainable Happiness and Living Schools: Repurposing Education with a Vision of Well-Being for All Catherine O'Brien (Cape Breton University) Sean Murray (Ryerson University) Chapter 41 Positive Communication and Education: Applying Character Strengths in Schools Mathew White (The University of Adelaide)
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Preface Carmelo Vazquez (Universidad Complutense de Madrid) INTRODUCTION Chapter 1 Presentation: The Flourishing Side of Communication Effects Jose Antonio Muniz-Velazquez (Universidad Loyola Andalucia) Cristina Pulido (Universitat Autonoma de Barcerlona) Chapter 2 Emergence of Positive Communication and its Social Impact Beatriz Villarejo-Carballido (University of Deusto) Cristina Pulido (Universitat Autonoma de Barcelona) Mimar Ramis (Universitat de Barcelona) Chapter 3 What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)? Gonzalo Hervas (Universidad Complutense de Madrid) Covadonga Chaves (Universidad Francisco de Vitoria) PART ONE POSITIVE INTERPERSONAL COMMUNICATION Chapter 4 The Future of Positive Interpersonal Communication Research Thomas J. Socha (Old Dominion University) Chapter 5 What's in a Smile? Happiness and Communication from a Cultural Perspective Jessie K. Finch (Stockton University) Celestino Fernandez (University of Arizona) Chapter 6 On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness Julien C. Mirivel (University of Arkansas at Little Rock) Chapter 7 Prosocial Relationship Maintenance and Resilience/Thriving Nicole N. Zamanzadeh & Tamara D. Afifi (University of California Santa Barbara) Chapter 8 Communication for a Flourishing and Thriving Romantic Relationship Gary A. Beck (Old Dominion University) Joshua Pederson (University of Alabama) Chapter 9 Explicating Positive Communication within Theories of Family Communication Steven R. Wilson (University of South Florida) Elizabeth A. Munz (West Chester University) Chapter 10 Supportive and Mindful Communication Susanne M. Jones & Lucas J. Youngvorst (University of Minnesota, Twin Cities) Chapter 11 Communication Savoring as Positive Interpersonal Communication Margaret Jane Pitts, Sara Kim, Holman Meyerhoffer & Jian Jiao (University of Arizona) PART TWO HAPPINESS AND MEDIA Chapter 12 Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies Mary Beth Oliver (Penn State University) Arthur A. Raney (Florida State University) Chapter 13 On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences Matthias Hofer (University of Zurich) Diana Rieger (Ludwig Maximilian University, Munich) Chapter 14 Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan Javier Lozano Delmar and Milagrosa Sanchez-Martin (Universidad Loyola Andalucia) Chapter 15 Media, Well-being and Health during Childhood and Adolescence Margarida Gaspar de Matos, Catia Branquinho & Tania Gaspar (University of Lisbon) PART THREE HAPPINESS, ADVERTISING AND MARKETING COMMUNICATION Chapter 16 Positive Marketing, Virtue and Happiness Dawn Lerman & Santiago Mejia (Fordham University) Chapter 17 Advertising and Authentic Happiness: Can They Be Good Friends? Jose Antonio Muniz-Velazquez (Universidad Loyola Andalucia) Juan F. Plaza (Universidad Loyola Andalucia) Chapter 18 Brand Engagement and Positive Advertising David Alameda and Irene Martin (Pontifical University of Salamanca) Chapter 19 Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx Timothy de Waal Malefyt (Fordham University) Chapter 20 Branding and the Happiness Formula Belen Gutierrez-Villar, Pilar Castro-Gonzalez, Rosa Melero-Bolanos, & Mariano Carbonero-Ruz (Universidad Loyola Andalucia) Chapter 21 Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour's #IWillWhatIWant Brand Campaign Linda Tuncay Zayer (Loyola University Chicago) Catherine A. Coleman (Texas Christian University) Jose Luis Rodriguez Orjuela (Loyola University Chicago) Chapter 22 Spirituality and Advertising Galit Marmor-LavieGGGGFG (The University of Texas at Austin) PART FOUR NEW PUBLIC RELATIONS FOR A NEW ECONOMY Chapter 23 Corporations for a New Economy of Happiness Luis Rivas (Universidad Pontificia de Salamanca) Elias Soukiazis (Universidade de Coimbra) Chapter 24 Rethinking Internal Communication: Building Purpose-driven Organizations Angel Alloza Losana (Universitat Jaume I & Corporate Excellence) Clara Fontan Gallardo (Universidad Complutense de Madrid) Chapter 25 Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization Antonio Ariza-Montes (Universidad Loyola Andalucia) Antonio L. Leal-Rodriguez (Universidad de Sevilla) Horacio Molina-Sanchez (Universidad Loyola Andalucia) Jesus Ramirez-Sobrino (Universidad Loyola Andalucia) Chapter 26 Socially Responsible Consumption and Happiness Rafael Araque-Padilla, Maria Jose Montero-Simo & Jose Javier Perez-Barea (Universidad Loyola Andalucia) PART FIVE HAPPINESS AND POSITIVE DIGITAL TECHNOLOGIES Chapter 27 Positive Technology: From Communication to Positive Experience Giuseppe Riva, Silvia Serino, Alice Chirico & Andrea Gaggioli (Universita Cattolica del Sacro Cuore) Chapter 28 Youth Prosumers and Character Strengths Paula Herrero-Diz (Universidad Loyola Andalucia) Marina Ramos-Serrano (Universidad de Sevilla) Ashley Woodfall (Bournemouth University) Chapter 29 Aesthetics, Usability and the Digital Divide: An Approach to Beauty, UX and Subjective Well-being Juan Ramon Martin San Roman (Pontifical University of Salamanca) Fernando Suarez Carballo (Pontifical University of Salamanca) Fernando Galindo Rubio (Pontifical University of Salamanca) Daniel Raposo (University of Lisbon) Chapter 30 POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected Frank M. Schneider, Annabell Halfmann, & Peter Vorderer (University of Mannheim) Chapter 31 Wearables for Human Flourishing David Varona & Javier No-Sanchez (Universidad Loyola Andalucia) Chapter 32 Digital Altruism: It Is Good to Be Good Also in Social Media Andres del Toro & Purificacion Alcaide-Pulido (Universidad Loyola Andalucia) Chapter 33 Happiness and Digital Ethics Don Heider (Santa Clara University) PART SIX HAPPINESS AT SCHOOL: POSITIVE COMMUNICATION AND EDUCATION Chapter 34 Positive Education: Promoting Well-being at School Diego Gomez-Baya (University of Huelva) Jane E. Gillham (Swarthmore College) Chapter 35 The Real Happiness in Education: The Inclusive Curriculum Isabel Lopez-Cobo (Universidad Loyola Andalucia) Inmaculada Gomez-Hurtado (University of Huelva) Mel Ainscow (University of Manchester) Chapter 36 Music Education and Happiness Francisco Cuadrado (Universidad Loyola Andalucia) Susan Hallam (University College London) Chapter 37 Audiovisual and Media Literacy for Social Change Emma Camarero (Universidad Loyola Andalucia) Alexander Fedorov (Rostov State University of Economics) Anastasia Levitskaya (Taganrog Management and Economics Institute) Chapter 38 Caring Ethics and Media Literacy Practice Megan Fromm (Colorado Mesa University) Paul Mihailidis (Emerson College) Chapter 39 Seeking Eudaimonia in Online Education Beatriz Valverde (Universidad Loyola Andalucia) Erica C. Boling (The State University of New Jersey) Chapter 40 Sustainable Happiness and Living Schools: Repurposing Education with a Vision of Well-Being for All Catherine O'Brien (Cape Breton University) Sean Murray (Ryerson University) Chapter 41 Positive Communication and Education: Applying Character Strengths in Schools Mathew White (The University of Adelaide)
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