Handbook of Personalized Persuasion
portes grátis
Handbook of Personalized Persuasion
Theory and Application
Petty, Richard E.; Luttrell, Andrew; Teeny, Jacob D.
Taylor & Francis Ltd
02/2025
444
Dura
9781032461953
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Part I: Overview 1. An Introduction to Personalized Persuasion Part II: Recipient Characteristics Involved in Personalized Persuasion 2. Motivational Message Matching and the Functional Approach to Personalized Persuasion 3. Affective-Cognitive Matching in Persuasion: Similarities and Differences among Three Intrapsychic Perspectives 4. Matching Construal Level to Regulatory Scope in Persuasion 5. Leveraging the Promotion and Prevention System: A Motivational Approach to Personalized Persuasion 6. Appealing to Morality and Values: A Personalized Matching Account 7. The Role of Social Identity and Stigma in Matching Persuasive Appeals to People's Groups 8. Culture and Personalized Persuasion 9. Matching the Intervention to its Intended Outcome: Effects of Introducing or Changing Beliefs, Attitudes, and Behaviors Part III: Domain-Specific Applications of Personalized Persuasion 10. Using Message Matching Strategies to Promote Health: Opportunities and Challenges 11. Persuasive Political Targeting 12. Understanding Effective Consumer Advertising and Word of Mouth via Personalized Persuasion 13. Why Tailoring Environmental Messages has Mixed Persuasive Benefits: A Narrative Review and Strategic Discussion 14. Culturally Targeting and Tailoring Educational Interventions to Students' Identities 15. Personalized Psychological Intergroup Interventions: A Three-factor Framework 16. Personalized Matching in the Misinformation Domain 17. Personalized Persuasion in Digital Media Part IV: Conclusions 18. Mechanisms of Personalized Persuasion: Multiple Processes, Meanings, and Outcomes 19. The Present and Future Landscape of Personalized Persuasion
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Personalized persuasion;attitudes;social influence;personalized messaging;social psychology;consumer psychology;social identity;morality;values;motivation;culture;goals;health communication,;political communication;educational interventions;prejudice;misinformation;conspiracy theories;sustainability;social media;online communication
Part I: Overview 1. An Introduction to Personalized Persuasion Part II: Recipient Characteristics Involved in Personalized Persuasion 2. Motivational Message Matching and the Functional Approach to Personalized Persuasion 3. Affective-Cognitive Matching in Persuasion: Similarities and Differences among Three Intrapsychic Perspectives 4. Matching Construal Level to Regulatory Scope in Persuasion 5. Leveraging the Promotion and Prevention System: A Motivational Approach to Personalized Persuasion 6. Appealing to Morality and Values: A Personalized Matching Account 7. The Role of Social Identity and Stigma in Matching Persuasive Appeals to People's Groups 8. Culture and Personalized Persuasion 9. Matching the Intervention to its Intended Outcome: Effects of Introducing or Changing Beliefs, Attitudes, and Behaviors Part III: Domain-Specific Applications of Personalized Persuasion 10. Using Message Matching Strategies to Promote Health: Opportunities and Challenges 11. Persuasive Political Targeting 12. Understanding Effective Consumer Advertising and Word of Mouth via Personalized Persuasion 13. Why Tailoring Environmental Messages has Mixed Persuasive Benefits: A Narrative Review and Strategic Discussion 14. Culturally Targeting and Tailoring Educational Interventions to Students' Identities 15. Personalized Psychological Intergroup Interventions: A Three-factor Framework 16. Personalized Matching in the Misinformation Domain 17. Personalized Persuasion in Digital Media Part IV: Conclusions 18. Mechanisms of Personalized Persuasion: Multiple Processes, Meanings, and Outcomes 19. The Present and Future Landscape of Personalized Persuasion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Personalized persuasion;attitudes;social influence;personalized messaging;social psychology;consumer psychology;social identity;morality;values;motivation;culture;goals;health communication,;political communication;educational interventions;prejudice;misinformation;conspiracy theories;sustainability;social media;online communication
