Emergence of Brand-Name Capitalism in Late Colonial India

List of Illustrations
Preface
Acknowledgements
Abbreviations
Introduction
1. Brand-name Capitalism and Professional Advertising in India
2. Consumers: European Expatriates and the Indian Middle Class
3. Tonics and the Marketing of Conjugal Masculinity
4. Advertising and the Female Consumer: Feluna, Ovaltine and Beauty Soaps
5. Lever Brothers, Soap Advertising, and the Family
6. The Invention of a Cooking Medium: Cocogem and Dalda
7. Electrical Household Technologies: Fracturing the Ideal Home
Chapter VIII: Conclusion: Interwar Advertising and India's Contemporary
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Bibliography
Index

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• História económica
• História da Ásia
• História social e cultural
• Indústria da publicidade
• Colonialismo, imperialismo e

Asian history; modern India; 20th century; advertising industry; middle class; global economy; commodities; business history; economic history; capitalism; brands; newspapers; interwar period; history of consumption; consumer; cultural history; social history; gender; technology; sexuality