Terrorist Recruitment, Propaganda and Branding

Introduction. Terrorism, Propaganda and Branding: The (In)visible Connection, 1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to, 2. Heroes, Princesses and True Believers: The Images ISIS "Sells", 3. Narrative Advertising: Selling Caliphate Through Stories, 4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World, 5. Getting Lost in the Fantasy: "Jihadi culture", Excitement and Bonding, 6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS's Propaganda Conclusion. Breaking the Terrorist Brand

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• Guerra e Defesa
• Campanhas políticas e publicidade
• Luta contra o terrorismo
• Estudos de comunicação
• Humanidades
• Estudos de meios de comunicação

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