Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

A Strategic Tool for Competitive Advantage

Gupta, Varun

Springer International Publishing AG

11/2022

107

Dura

Inglês

9783031183218

15 a 20 dias

Descrição não disponível.
Introduction.- Research background and motivation.- Startup challenges and failure rates.- Value Proposition Innovation as startup Success Factor.- Fostering Value Proposition Innovation in Startups driven by Open Innovation.- Research Methodology.- Systematic Mapping studies.- Research Methods in Individual Articles.- Systematic Mapping studies.- Unity and Coherence between individual research study design.- Relationship between research objectives, research questions, and relevant research publications.- Results, Discussion and Contribution.- Unity and Coherence between individual research study outcomes.- Conclusion.
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Software startups;Entrepreneurship;Open innovation;Business model innovation;Freelancing platform technology;Online feedback acquisition technology