Strategic Management for the Hospitality and Tourism Industry

1. Strategic Concepts and Perspectives in the Hospitality and Tourism Industry 2. Definition of the Strategic Scope of the Business in the Hospitality and Tourism Industry 3. The Strategic System and Costs Advantages in the Hospitality and Tourism Industry 4. Strategic Market Positioning and the Industry Structure 5. Market Competitive Dynamic in the Hospitality and Tourism Industry 6. Competitive Market Strategies in the Hospitality and Tourism Industry 7. The Organization: Structural, Cultural, and Individual Characteristics

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• Biologia, ciências da vida
• Gestão do pessoal e recursos humanos
• Guias de hoteis e acomodações de férias
• Indústrias de serviços

LSG Sky Chef;Competitive Market Strategies;Low Cost Carriers;Strategic Market Positioning;LSG;Holiday Inn;Cirque Du Soleil;Strategic Scope;Domination Strategy;Club Med;Market Scope;Strategic System;Product Scope;Airline Industry;Segmentation Strategies;Airline Companies;Intercontinental Hotel;Hotel Chain;Aer Lingus;Ryan Air;Complexity Costs;Scope Economies;Multiple Price Lists;Sunk Costs;Market Differentiation Strategy