Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

Percy, Larry

Taylor & Francis Ltd

03/2023

304

Mole

Inglês

9780367770624

15 a 20 dias

Descrição não disponível.
Part 1: Introduction to IMC

1. Overview of IMC

2. Brands and IMC

3. Companies and IMC

Part 2: Components of IMC

4. Advertising

5. Promotion

6. Media

7. Additional delivery options

Part 3: IMC messages

8. Message processing

9. Message development

10. Creative execution

Part 4: The IMC plan

11. Planning considerations

12. The IMC planning process

13. Finalizing and implementing the IMC plan
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Positioning;Brand attitude;Corporate identity;Corporate image;Digital media;marketing communication;brand awareness;content marketing;building brands;strategic planning;IMC;IMC Planning;Positive Brand Attitude;Brand Purchase Intention;Brand Attitude Strategies;IMC Programme;IMC Campaign;Rossiter Percy Grid;IMC Plan;Effective IMC;Strategic IMC Planning;Corporate Image Advertising;Brand's Marketing Communication;Social Marketing Communication;Creative Tactics;AB InBev;Effective IMC Plan;Marketing Communication Options;Primary Communication Objective;Low Involvement Decisions;Transformational Brand Attitude Strategies;Retail Adverts;IMC Planning Process