Strategic Integrated Marketing Communications
Strategic Integrated Marketing Communications
Percy, Larry
Taylor & Francis Ltd
03/2023
304
Mole
Inglês
9780367770624
15 a 20 dias
Descrição não disponível.
Part 1: Introduction to IMC
1. Overview of IMC
2. Brands and IMC
3. Companies and IMC
Part 2: Components of IMC
4. Advertising
5. Promotion
6. Media
7. Additional delivery options
Part 3: IMC messages
8. Message processing
9. Message development
10. Creative execution
Part 4: The IMC plan
11. Planning considerations
12. The IMC planning process
13. Finalizing and implementing the IMC plan
1. Overview of IMC
2. Brands and IMC
3. Companies and IMC
Part 2: Components of IMC
4. Advertising
5. Promotion
6. Media
7. Additional delivery options
Part 3: IMC messages
8. Message processing
9. Message development
10. Creative execution
Part 4: The IMC plan
11. Planning considerations
12. The IMC planning process
13. Finalizing and implementing the IMC plan
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Positioning;Brand attitude;Corporate identity;Corporate image;Digital media;marketing communication;brand awareness;content marketing;building brands;strategic planning;IMC;IMC Planning;Positive Brand Attitude;Brand Purchase Intention;Brand Attitude Strategies;IMC Programme;IMC Campaign;Rossiter Percy Grid;IMC Plan;Effective IMC;Strategic IMC Planning;Corporate Image Advertising;Brand's Marketing Communication;Social Marketing Communication;Creative Tactics;AB InBev;Effective IMC Plan;Marketing Communication Options;Primary Communication Objective;Low Involvement Decisions;Transformational Brand Attitude Strategies;Retail Adverts;IMC Planning Process
Part 1: Introduction to IMC
1. Overview of IMC
2. Brands and IMC
3. Companies and IMC
Part 2: Components of IMC
4. Advertising
5. Promotion
6. Media
7. Additional delivery options
Part 3: IMC messages
8. Message processing
9. Message development
10. Creative execution
Part 4: The IMC plan
11. Planning considerations
12. The IMC planning process
13. Finalizing and implementing the IMC plan
1. Overview of IMC
2. Brands and IMC
3. Companies and IMC
Part 2: Components of IMC
4. Advertising
5. Promotion
6. Media
7. Additional delivery options
Part 3: IMC messages
8. Message processing
9. Message development
10. Creative execution
Part 4: The IMC plan
11. Planning considerations
12. The IMC planning process
13. Finalizing and implementing the IMC plan
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Positioning;Brand attitude;Corporate identity;Corporate image;Digital media;marketing communication;brand awareness;content marketing;building brands;strategic planning;IMC;IMC Planning;Positive Brand Attitude;Brand Purchase Intention;Brand Attitude Strategies;IMC Programme;IMC Campaign;Rossiter Percy Grid;IMC Plan;Effective IMC;Strategic IMC Planning;Corporate Image Advertising;Brand's Marketing Communication;Social Marketing Communication;Creative Tactics;AB InBev;Effective IMC Plan;Marketing Communication Options;Primary Communication Objective;Low Involvement Decisions;Transformational Brand Attitude Strategies;Retail Adverts;IMC Planning Process