Strategic Communication Research in the Age of AI
portes grátis
Strategic Communication Research in the Age of AI
Quantitative and Qualitative Methods
Lim, Young Joon
Rowman & Littlefield
11/2024
320
Dura
9781538197868
15 a 20 dias
Descrição não disponível.
Chapter 1: An Introduction to Research in Strategic Communication
Chapter 2: Foundations of Strategic Communication Research
Chapter 3: Ethical Considerations in Research
Chapter 4: Sampling Techniques
Chapter 5: Survey Design and Implementation
Chapter 6: Qualitative Research Methods
Chapter 7: Applications of Qualitative Research
Chapter 8: Quantitative Research Methods
Chapter 9: Statistical Analysis
Chapter 10: Inferential Statistics
Chapter 11: Advanced Data Analysis Techniques
Chapter 12: Experimental Research
Chapter 13: Content Analysis
Chapter 14: Reporting and Presenting Research Findings
References
Index
About the Author
Chapter 2: Foundations of Strategic Communication Research
Chapter 3: Ethical Considerations in Research
Chapter 4: Sampling Techniques
Chapter 5: Survey Design and Implementation
Chapter 6: Qualitative Research Methods
Chapter 7: Applications of Qualitative Research
Chapter 8: Quantitative Research Methods
Chapter 9: Statistical Analysis
Chapter 10: Inferential Statistics
Chapter 11: Advanced Data Analysis Techniques
Chapter 12: Experimental Research
Chapter 13: Content Analysis
Chapter 14: Reporting and Presenting Research Findings
References
Index
About the Author
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
advertising;artificial intelligence;big data;data analysis;internet research;marketing;public relations;qualitative;quantitative;research methods;research presentation;survey
Chapter 1: An Introduction to Research in Strategic Communication
Chapter 2: Foundations of Strategic Communication Research
Chapter 3: Ethical Considerations in Research
Chapter 4: Sampling Techniques
Chapter 5: Survey Design and Implementation
Chapter 6: Qualitative Research Methods
Chapter 7: Applications of Qualitative Research
Chapter 8: Quantitative Research Methods
Chapter 9: Statistical Analysis
Chapter 10: Inferential Statistics
Chapter 11: Advanced Data Analysis Techniques
Chapter 12: Experimental Research
Chapter 13: Content Analysis
Chapter 14: Reporting and Presenting Research Findings
References
Index
About the Author
Chapter 2: Foundations of Strategic Communication Research
Chapter 3: Ethical Considerations in Research
Chapter 4: Sampling Techniques
Chapter 5: Survey Design and Implementation
Chapter 6: Qualitative Research Methods
Chapter 7: Applications of Qualitative Research
Chapter 8: Quantitative Research Methods
Chapter 9: Statistical Analysis
Chapter 10: Inferential Statistics
Chapter 11: Advanced Data Analysis Techniques
Chapter 12: Experimental Research
Chapter 13: Content Analysis
Chapter 14: Reporting and Presenting Research Findings
References
Index
About the Author
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
