South Korea's Webtooniverse and the Digital Comic Revolution

South Korea's Webtooniverse and the Digital Comic Revolution

Yecies, Brian; Shim, Ae-Gyung

Rowman & Littlefield

08/2022

252

Mole

Inglês

9781538153383

15 a 20 dias

372

Descrição não disponível.
List of Tables

List of Abbreviations

Chapter 1: Introducing Webtoons and the Expansion of Korea's Creative Industries

Chapter 2: Conceptualizing the Impact of Japanese Manga in Korea and the Pre-history of Webtoons

Chapter 3: Policy Intervention and the Formation of the Webtooniverse

Chapter 4: Daum and Naver: The Portals Underpinning Korea's Transnational Webtoon IP Engines

Chapter 5: Asia's New Titans of Paid Content: Second-generation Webtoon Platforms KakaoPage and Lezhin Comics

Chapter 6: Webtoons and Technological Innovation: Pushing the Envelope of the Webtooniverse

Chapter 7: The Branded Webtoon and its Soft Power Appeal

Chapter 8: K-pop Webtoons and the Transmedia-IP Nexus in the BTS Universe

Bibliography

Index
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Asian Cultural Studies;Asian Studies;Creative Economies;Cultural Studies;East Asia;Globalization;Korean Studies;Popular Culture;South Korea