Social Media Measurement and Management

Unit One: Foundations of Social Media Measurement and Management 1. Social Crowds, Voice and Personal Branding 2. Concepts and Campaigns 3. Social Network Sites (SNS) Measurement and Management Unit Two: Strategic Social Media Measurement Tools 4. Social Media Metrics and Management Tools 5. Academic Social Media Research Unit Three: Best Practices in Social Media Measurement 6. Integration of PR, Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8. Customer Relationships and Content Unit Four: Social Media Planning and Campaigns 9. Employee Engagement 10. The Future of Social Media Measurement and Management Appendix A: Social Media Planning Template Options Appendix B: Social Media Marketing Evaluation

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• Imprensa e jornalismo
• Media, informação e indústrias das comunicações
• Estudos de comunicação
• As redes sociais
• Captura e Análise de Dados
• Estudos de meios de comunicação

media ethics;content creation;branding;social networking sites;marketing and public relations;social media metrics;search engine optimization (SEO);intro to social marketing;Google Analytics;media entrepreneurship;applied media research;digital analytics;social media communication;social media measurement tools;social media management;digital marketing analytics;content management tools;entrepreneurship digital analytics