Social Media Measurement and Management
portes grátis
Social Media Measurement and Management
Entrepreneurial Digital Analytics
Lipschultz, Jeremy Harris
Taylor & Francis Ltd
08/2024
308
Mole
9781032247861
15 a 20 dias
Descrição não disponível.
Unit One: Foundations of Social Media Measurement and Management 1. Social Crowds, Voice and Personal Branding 2. Concepts and Campaigns 3. Social Network Sites (SNS) Measurement and Management Unit Two: Strategic Social Media Measurement Tools 4. Social Media Metrics and Management Tools 5. Academic Social Media Research Unit Three: Best Practices in Social Media Measurement 6. Integration of PR, Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8. Customer Relationships and Content Unit Four: Social Media Planning and Campaigns 9. Employee Engagement 10. The Future of Social Media Measurement and Management Appendix A: Social Media Planning Template Options Appendix B: Social Media Marketing Evaluation
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
media ethics;content creation;branding;social networking sites;marketing and public relations;social media metrics;search engine optimization (SEO);intro to social marketing;Google Analytics;media entrepreneurship;applied media research;digital analytics;social media communication;social media measurement tools;social media management;digital marketing analytics;content management tools;entrepreneurship digital analytics
Unit One: Foundations of Social Media Measurement and Management 1. Social Crowds, Voice and Personal Branding 2. Concepts and Campaigns 3. Social Network Sites (SNS) Measurement and Management Unit Two: Strategic Social Media Measurement Tools 4. Social Media Metrics and Management Tools 5. Academic Social Media Research Unit Three: Best Practices in Social Media Measurement 6. Integration of PR, Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8. Customer Relationships and Content Unit Four: Social Media Planning and Campaigns 9. Employee Engagement 10. The Future of Social Media Measurement and Management Appendix A: Social Media Planning Template Options Appendix B: Social Media Marketing Evaluation
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
media ethics;content creation;branding;social networking sites;marketing and public relations;social media metrics;search engine optimization (SEO);intro to social marketing;Google Analytics;media entrepreneurship;applied media research;digital analytics;social media communication;social media measurement tools;social media management;digital marketing analytics;content management tools;entrepreneurship digital analytics