Social Impact of Wine Marketing
portes grátis
Social Impact of Wine Marketing
The Challenge of Digital Technologies to Regulation
Ramsak, Mojca
Springer Nature Switzerland AG
01/2022
120
Dura
Inglês
9783030892234
15 a 20 dias
371
Descrição não disponível.
1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health.- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer's Voice and Alcohol e-Marketing.- 3. Wine Storytelling.- 4. Wearable Technology and Wine.- 5. Smart Packaging: The Labels Come to Life.- 6. Wearable Technology for Preventive or Curative Purposes.- 7. Children and Adolescents as a Marketing Target.- 8. Social Media, Alcohol, and Young People.- 9. Masculinity and Practices of Drinking.- 10. Drinking Games.- 11. Digital Marketing Strategies during a Coronavirus Pandemic.- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry.- 13. Brand Stretching and Popular Culture.- 14. Legislation between Norm and Practice.- 15. Conclusion: The Unplugged Path to Alcoholism.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital technologies in the wine industry;Digital transformation in wine production;Data analytics in wine market;Drinking-game apps;Malignant forms of alcohol marketing;Alcohol regulation and legislation;Subconscious processes of interactive marketing;Neuromarketing in the wine sector;Digiwine concept
1. Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Health.- 2. The Greatest Tricks of Digital Alcohol Marketing: The Consumer's Voice and Alcohol e-Marketing.- 3. Wine Storytelling.- 4. Wearable Technology and Wine.- 5. Smart Packaging: The Labels Come to Life.- 6. Wearable Technology for Preventive or Curative Purposes.- 7. Children and Adolescents as a Marketing Target.- 8. Social Media, Alcohol, and Young People.- 9. Masculinity and Practices of Drinking.- 10. Drinking Games.- 11. Digital Marketing Strategies during a Coronavirus Pandemic.- 12. Femininity, Online Practices of Drinking and Women in Alcohol Industry.- 13. Brand Stretching and Popular Culture.- 14. Legislation between Norm and Practice.- 15. Conclusion: The Unplugged Path to Alcoholism.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital technologies in the wine industry;Digital transformation in wine production;Data analytics in wine market;Drinking-game apps;Malignant forms of alcohol marketing;Alcohol regulation and legislation;Subconscious processes of interactive marketing;Neuromarketing in the wine sector;Digiwine concept
