Sharing Economy Platforms
portes grátis
Sharing Economy Platforms
A Casebook for Understanding Multiplayers in Sharing Economy Platforms
Liu, Martin J.; Yuan, Ruizhi
Springer Verlag, Singapore
11/2024
204
Dura
9789819754038
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1: The concept of sharing economy platform (SEP).- Chapter 2: SEP's marketing strategies to adapt to changing environment-the Case of FischerTM.- Chapter 3: Value creation in the SEP.- Chapter 4: The reasons why consumers join the SEP.- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform.- Chapter 6: Understanding prosumers' behaviours in SEPs.- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP.- Chapter 8: The supplier governance strategy in SEPs.- Chapter 9: The fellow customers' engagement behaviors in SEPs.
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marketing;digital marketing;platform economies;social media;shared economy
Chapter 1: The concept of sharing economy platform (SEP).- Chapter 2: SEP's marketing strategies to adapt to changing environment-the Case of FischerTM.- Chapter 3: Value creation in the SEP.- Chapter 4: The reasons why consumers join the SEP.- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform.- Chapter 6: Understanding prosumers' behaviours in SEPs.- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP.- Chapter 8: The supplier governance strategy in SEPs.- Chapter 9: The fellow customers' engagement behaviors in SEPs.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
