Security Relationship Management
portes grátis
Security Relationship Management
Leveraging Marketing Concepts to Advance a Cybersecurity Program
Parrish, Lee
Taylor & Francis Ltd
04/2025
122
Dura
9781032979984
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Dedication. Introduction. Chapter 1: Aligning on the CISO Role. Chapter 2: Security Relationship Management Defined. Chapter 3: Marketing Concepts Re-Imagined. Chapter 4: Segmentation (Not the Network Kind). Chapter 5: Segmentation Suggestions. Chapter 6: The Core Attributes of Segments. Chapter 7: The ABC's of SRM. Chapter 8: SRM Analytics. Chapter 9: Moving Outside of Your Corporation. Chapter 10: Addressing Challenges. Chapter 11: The Future of SRM. Appendix: SRM Toolkit.
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cybersecurity;relationship management;marketing;management
Dedication. Introduction. Chapter 1: Aligning on the CISO Role. Chapter 2: Security Relationship Management Defined. Chapter 3: Marketing Concepts Re-Imagined. Chapter 4: Segmentation (Not the Network Kind). Chapter 5: Segmentation Suggestions. Chapter 6: The Core Attributes of Segments. Chapter 7: The ABC's of SRM. Chapter 8: SRM Analytics. Chapter 9: Moving Outside of Your Corporation. Chapter 10: Addressing Challenges. Chapter 11: The Future of SRM. Appendix: SRM Toolkit.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
