Rural Marketing as a Tool for National Development

Rural Marketing as a Tool for National Development

Strategies for Socio-Economic Progress

Chatterjee, Charles

Emerald Publishing Limited

10/2024

208

Dura

9781836080657

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction

Chapter 1. Certain Basic Concepts and the Background to Rural Marketing

Chapter 2. What is Development?

Chapter 3. Hindrances to Rural Development

Chapter 4. Regulatory Measures Required for Rural Marketing and Sales

Chapter 5. Sources of Finance for Rural Marketing and Development

Chapter 6. Whether Socio-Economic Development may be Achieved through Rural Marketing

Chapter 7. ICC International Code of Direct Selling, 2013

Chapter 8. ICC Advertising and Marketing Communications Code, 2018

Chapter 9. Development and the Issue of the Protection and Preservation of the Environment

Conclusions
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Socio-economic Development; Regulatory Measures; Financing Challenges; Environmental Sustainability; Capacity Building; Community Development; Market Adaptation; Policy Implementation