Running Events

Running Events

Policies, Marketing and Impacts

Scheerder, Jeroen; Girginov, Vassil; Alexandris, Kostas

Taylor & Francis Ltd

08/2024

144

Mole

9781032294629

15 a 20 dias

Descrição não disponível.
Foreword

SEBASTIAN COE

1 The many facets of running

VASSIL GIRGINOV

2 The running eventscape: Developments, runners' profiles and policies

JEROEN SCHEERDER AND KOBE HELSEN

3 Marketing running events

KOSTAS ALEXANDRIS, PAUL HOVER, AND LINDA OOMS

4 Running events' impacts

VASSIL GIRGINOV

5 Conclusion

VASSIL GIRGINOV
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Running;Running events;Running studies;The Running Eventscape;Policies;Profiles;Runners;Runner;running industry;Developments;Demographics;Motives;running market;running providers;Marketing;promotion;Branding;Communication strategy;Marathon;Race;Voluntary;Volunteer;From Couch to 5k;Couch to 5k;sustainable development;Running Events Studies;UK Sport;Leisure Runners;Dense;Recreational Running;Marathon Finishers;Leisure Time Physical Activity;Van Bottenburg;Marathon Events;Running Wave;International Amateur Athletic Federation;Great North Run;City Marathons;VIP Lounge;Intangible Impacts;Tv Deal;Psychographic Variables;Sport Participation Impacts;UN;Cop;GER;Research Council UK;Temporary Road Closures