Regulating Online Behavioural Advertising Through Data Protection Law
portes grátis
Regulating Online Behavioural Advertising Through Data Protection Law
Chen, Jiahong
Edward Elgar Publishing Ltd
05/2021
232
Dura
Inglês
9781839108297
15 a 20 dias
Descrição não disponível.
Contents: PART I THE SET-UP Introduction to Regulating Online Behavioural Advertising Through Data Protection Law 1. The techno-economic landscape of OBA 9 PART II THE STAKES 2. Claims of legitimate interests and societal benefits of OBA 37 3. Individualistic and societal risks of OBA 57 PART III THE LAW 4. Data protection principles governing OBA 5. Lawful grounds legitimizing data uses for OBA 6. 'Consent + necessity 2.0': the regulatory blind spots PART IV THE POSSIBILITIES 7. Diversifying the data protection regulatory toolbox Conclusion to Regulating Online Behavioural Advertising Through Data Protection Law Index
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GDPR; online advertising; data protection; privacy; consent; political targeting
Contents: PART I THE SET-UP Introduction to Regulating Online Behavioural Advertising Through Data Protection Law 1. The techno-economic landscape of OBA 9 PART II THE STAKES 2. Claims of legitimate interests and societal benefits of OBA 37 3. Individualistic and societal risks of OBA 57 PART III THE LAW 4. Data protection principles governing OBA 5. Lawful grounds legitimizing data uses for OBA 6. 'Consent + necessity 2.0': the regulatory blind spots PART IV THE POSSIBILITIES 7. Diversifying the data protection regulatory toolbox Conclusion to Regulating Online Behavioural Advertising Through Data Protection Law Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
