Profit Margins

Profit Margins

The American Silent Cinema and the Marginalization of Advertising

Groskopf, Jeremy

Indiana University Press

12/2021

346

Mole

Inglês

9780253059383

15 a 20 dias

508

Descrição não disponível.

Acknowledgments
Introduction: Advertising Looks at Cinema
1. The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
2. Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
3. Watch This Space: Peripheral Advertising Through Technologies
4. The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
Conclusion: Intemperate Proclamations
Bibliography
Index

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consumer goods; screen; silent film; transitional era; theatergoing; cinema experience; movie; silver screen; ads; economics; media; films