Populations as Brands

Populations as Brands

Marketing National Resources for Global Data Markets

Tupasela, Aaro

Springer Nature Switzerland AG

08/2021

225

Dura

Inglês

9783030785772

15 a 20 dias

447

Descrição não disponível.

Chapter 1. Introduction-Turning Populations into Assets.- Chapter 2. Marketing Populations for Biomedical Research.- Chapter 3. Population Branding as Practices of Valuation.- Chapter 4. Constructing Authenticity into Population Brands.- Chapter 5. When the Brand Bites Back.- Chapter 6. Conclusion.

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populations as brands;big data;nation branding;population branding;big data economy