Organizational Listening and Response

Chapter 1- The Organizational Listening Imperative.- Chapter 2- Foundations of Organizational Listening.- Chapter 3- A Conceptual Model of Listening and Responding to External Stakeholders.- Chapter 4- Capturing and Leveraging the "Voice of the Customer".- Chapter 5- A Program of Research on Organizational Listening Practices and Effectiveness.- Chapter 6- Assessing the Current State of Corporate Voice of the Customer Programs - Part One.- Chapter 7- Assessing the Current State of Corporate Voice of the Customer Programs - Part Two.- Chapter 8- Assessing the Current State of Corporate Voice of the Customer Programs - Part Three.- Chapter 9- Organizational Listening in 2023: Perspectives of Thought Leaders and Subject Matter Experts.- Chapter 10- Addressing Organizational Listening Challenges and Opportunities: Some Best Practices and Potential Solutions.

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• Gestão e técnicas de gestão
• Teoria e comportamento organizacional
• Comunicação e apresentação do negócio
• Vendas e marketing

organizational communication;communication research;consumer centricity;Corporate Communication;voice of the consumer;customer experience;external stakeholders