Myths of Branding
Myths of Branding
Dispel the Misconceptions and Become a Brand Expert
Milligan, Andy; Bailey, Simon
Kogan Page Ltd
10/2022
264
Mole
Inglês
9781398608153
15 a 20 dias
315
Descrição não disponível.
Chapter - 01: Myth 1 - Brands are just a way of charging you more for the same product;
Chapter - 02: Myth 2 - Once lost, brand trust can never be rebuilt;
Chapter - 03: Myth 3 - A good brand can prop up a bad business;
Chapter - 04: Myth 4 - Technology is diminishing the power of brands;
Chapter - 05: Myth 5 - Branding is just about identity;
Chapter - 06: Myth 6 - Brands don't have any real economic value;
Chapter - 07: Myth 7 - There is no such thing as brand loyalty;
Chapter - 08: Myth 8 - The customer is always right;
Chapter - 09: Myth 9 - It takes large resources and years of effort to build a global brand;
Chapter - 10: Myth 10 - A brand is 'owned' by the marketing department;
Chapter - 11: Myth 11 - Brand purpose is about effective corporate social responsibility;
Chapter - 12: Myth 12 - Customers are seeking a conversation with your brand;
Chapter - 13: Myth 13 - There are no real tools to help you manage your brand;
Chapter - 14: Myth 14 - In certain businesses, brands really don't matter;
Chapter - 15: Myth 15 - Branding has nothing to do with the customer experience;
Chapter - 16: Myth 16 - Branding is all about the product
Chapter - 02: Myth 2 - Once lost, brand trust can never be rebuilt;
Chapter - 03: Myth 3 - A good brand can prop up a bad business;
Chapter - 04: Myth 4 - Technology is diminishing the power of brands;
Chapter - 05: Myth 5 - Branding is just about identity;
Chapter - 06: Myth 6 - Brands don't have any real economic value;
Chapter - 07: Myth 7 - There is no such thing as brand loyalty;
Chapter - 08: Myth 8 - The customer is always right;
Chapter - 09: Myth 9 - It takes large resources and years of effort to build a global brand;
Chapter - 10: Myth 10 - A brand is 'owned' by the marketing department;
Chapter - 11: Myth 11 - Brand purpose is about effective corporate social responsibility;
Chapter - 12: Myth 12 - Customers are seeking a conversation with your brand;
Chapter - 13: Myth 13 - There are no real tools to help you manage your brand;
Chapter - 14: Myth 14 - In certain businesses, brands really don't matter;
Chapter - 15: Myth 15 - Branding has nothing to do with the customer experience;
Chapter - 16: Myth 16 - Branding is all about the product
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
brand identity; branding mistakes; brand management; comms; differentiation; customers; multilevel marketing books; marketing theory; luxury brand management; mass marketing; traditional marketing; consumers; network marketing online; promotions; advertising and marketing; network and marketing books; small business owners; time and money; strategy; network marketing business; brand strategy; marketing guide; branding guide; band logo; physical and mental; marketing and branding; way of marketing; design and art; begin to buy; learn about anything; informative for people; team to create; network marketing training; guarantees; information on top; build an image; sets of data; ability to guide; improve my blog; network marketing prospecting; inspire further research; work in advertising; form meaningful relationships; importance of scientific; autumn or winter; aimed towards people; many different people; many different categories; create a brand; ideas and resources; advertising and design; branding design business; fundamentals; sales team management; sensory; evidence based; consumption; assess; market shares; consumer products; agencies; empirical data; marketing professional; mlm marketing; empirical evidence; marketing B2B; small business; in business; fashion creative; psych socio; sale management; selling sales; sales guides; account management books; building brand; perform; suitable; sales strategy
Chapter - 01: Myth 1 - Brands are just a way of charging you more for the same product;
Chapter - 02: Myth 2 - Once lost, brand trust can never be rebuilt;
Chapter - 03: Myth 3 - A good brand can prop up a bad business;
Chapter - 04: Myth 4 - Technology is diminishing the power of brands;
Chapter - 05: Myth 5 - Branding is just about identity;
Chapter - 06: Myth 6 - Brands don't have any real economic value;
Chapter - 07: Myth 7 - There is no such thing as brand loyalty;
Chapter - 08: Myth 8 - The customer is always right;
Chapter - 09: Myth 9 - It takes large resources and years of effort to build a global brand;
Chapter - 10: Myth 10 - A brand is 'owned' by the marketing department;
Chapter - 11: Myth 11 - Brand purpose is about effective corporate social responsibility;
Chapter - 12: Myth 12 - Customers are seeking a conversation with your brand;
Chapter - 13: Myth 13 - There are no real tools to help you manage your brand;
Chapter - 14: Myth 14 - In certain businesses, brands really don't matter;
Chapter - 15: Myth 15 - Branding has nothing to do with the customer experience;
Chapter - 16: Myth 16 - Branding is all about the product
Chapter - 02: Myth 2 - Once lost, brand trust can never be rebuilt;
Chapter - 03: Myth 3 - A good brand can prop up a bad business;
Chapter - 04: Myth 4 - Technology is diminishing the power of brands;
Chapter - 05: Myth 5 - Branding is just about identity;
Chapter - 06: Myth 6 - Brands don't have any real economic value;
Chapter - 07: Myth 7 - There is no such thing as brand loyalty;
Chapter - 08: Myth 8 - The customer is always right;
Chapter - 09: Myth 9 - It takes large resources and years of effort to build a global brand;
Chapter - 10: Myth 10 - A brand is 'owned' by the marketing department;
Chapter - 11: Myth 11 - Brand purpose is about effective corporate social responsibility;
Chapter - 12: Myth 12 - Customers are seeking a conversation with your brand;
Chapter - 13: Myth 13 - There are no real tools to help you manage your brand;
Chapter - 14: Myth 14 - In certain businesses, brands really don't matter;
Chapter - 15: Myth 15 - Branding has nothing to do with the customer experience;
Chapter - 16: Myth 16 - Branding is all about the product
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
brand identity; branding mistakes; brand management; comms; differentiation; customers; multilevel marketing books; marketing theory; luxury brand management; mass marketing; traditional marketing; consumers; network marketing online; promotions; advertising and marketing; network and marketing books; small business owners; time and money; strategy; network marketing business; brand strategy; marketing guide; branding guide; band logo; physical and mental; marketing and branding; way of marketing; design and art; begin to buy; learn about anything; informative for people; team to create; network marketing training; guarantees; information on top; build an image; sets of data; ability to guide; improve my blog; network marketing prospecting; inspire further research; work in advertising; form meaningful relationships; importance of scientific; autumn or winter; aimed towards people; many different people; many different categories; create a brand; ideas and resources; advertising and design; branding design business; fundamentals; sales team management; sensory; evidence based; consumption; assess; market shares; consumer products; agencies; empirical data; marketing professional; mlm marketing; empirical evidence; marketing B2B; small business; in business; fashion creative; psych socio; sale management; selling sales; sales guides; account management books; building brand; perform; suitable; sales strategy
